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It's sort of like watching those First Aid Course movies. There are 3 little kids playing happily in the sun. The camera pans out and we see some power lines dangling near the ground nearby. You KNOW what's going to happen and you are forced to sit there and endure. Unfortunately
the same scenario holds true if you have bad credit and are shopping for a car.

John and Mary Smith are working extra hard to rebuild their credit after John's accident cost them thousands that they didn't have. They've cut back everywhere they could; they narrowly escaped bankruptcy several months back.

They know that an auto loan is the first big step in re-establishing their bad credit. They have saved up some money for a down payment and are heading out the door to the nearest car dealership. It's a sunny day. They are smiling as they pull onto the car lot.

Young Joe is standing nearby as they step out of their car
(cue the Jaws music)
he saunters up casually and greets them with a smile. His shiny teeth nearly blind them. His handshake is firm and his goal is clear: let's find you folks a new car.

John and Mary innocently warm up to their nice
personable new friend. He seems genuinely concerned about their past situation
and seems to be working extra hard to help them find the perfect car. He brings up good benefits to the used cars he's showing them; he's given them every reason in the world to believe that this vehicle is the perfect one for them and their situation.

As they make themselves comfortable at the desk and watch him get their registration out of their trade in
they glance over to see the other salespeople looking over at them and nudging each other. John and Mary glance uneasily at each other. Their smiles start to fade.

Joe comes out from a door across the room
followed by another gentleman who is looking directly at them as he walks towards them. He introduces himself as Joe's manager and will be sitting down to chat with them soon. His handshake is firm too.

Joe seems like a different guy as his manager slips out of sight behind another door. "Now
the price of your new car is listed at $15
995
The banks like to see about a third down
which would be about $6000. Is that what you were thinking? Or were you going to put down more to make your payments even lower?"

Uh
Joe
we told you out there on the lot we only had $1000 to put down.

"Oh
sure you did
didn't you? Well
I've found that most people tell me less out there on the lot because they haven't gotten to know me yet. So
do you think you would be able to come up with the whole $6000?"

John and Mary suddenly get an uneasy lump in their stomachs. John's back starts to throb. Mary's hands feel clammy.

Soon Mr. Manager comes back out and explains that the last car they took in just like their trade in was only worth about $1500. He can see on their offer they were hoping to get about $5000 out of it. Well
he can call around to different wholesalers to see if they will give him a buy-bid of maybe $1800. Or
they could even just keep it and try to sell it on their own for $2000. But
of course
not having that trade equity will raise their payments.

The next 2 hours seem like a crazy circus trip through a hall of mirrors. Bewildered and exhausted
John and Mary finally emerge with an envelope of paperwork clutched in one hand
shiny new keys to a 1 year old used car in the other.

They give Joe a pained
dazed smile and weak handshake as they collapse into their new car
empty stomachs rumbling.

What John and Mary didn't see in their rear-view mirror as they slowly drove off the lot
was Joe and his manager smiling and shaking hands at yet another "pounder" for the month. At this rate
they'll hit their 3rd level bonuses with ease.

John and Mary are the bread and butter buyers of most auto dealerships across the US. They need the clout that dealerships have with the lenders to get approved for a car loan and begin rebuilding their credit. But the dealerships prey on this weakness
and extort thousands and thousands of dollars from already "wounded" consumers. John and Mary are already "buried" in their car
owing thousands more than it's worth…and they haven't even finished their hamburgers yet.

It's important to become as educated as you can about your situation and all of the options and strategies that are available to you…regardless of your credit. Don't think this little game is ONLY played on the folks with bad credit. If you look like you can be their next victim
you can rest assured you will be. Diligence and knowledge are going to keep you free from the lions
and keep you on track to buying cars without getting eaten alive.

Amy Latah is a pro-consumer public speaker and strong supporter of www.InsideTheLionsDen.com
a site designed to promote the truth about how consumers have been played the fools for far too long.